I'm not sure how to feel about all the publicity kerfuffle surrounding this game. Some of the stunts so far have been more than a little unsettling (like staging a fake religious protest!), and I feel a little dirty even posting about it since this is clearly what EA wants. So I leave it to you: if you vehemently disapprove of these sorts of over-the-top marketing tactics, stop buying their games and write a firm letter; if you find this sort of thing entertaining and want to see more, go buy Mass Effect or something; and if you're sort of on the fence like me, press 5 then the # key. If you'd like to hear all this again, I expect you won't be waiting around very long.
And for those who've just been cryogenically unfrozen or something, a helpful guide about what rickrolling is can be found here.